Commercial bay

Commercial bay

Goal: Create a world-class website that enables visitors to discover and explore the retail, dining and working experiences of Commercial Bay — converting them into real-world customers.

The vision for Precinct Properties' Commercial Bay is to create New Zealand's premier destination for retail, dining, and business, opening in 2019. We identified two main user groups: city visitors seeking unique experiences and corporate clients. To kickstart our research, we scoped out competitors for reference and pitched ideas to our clients. We adjusted our direction based on the feedback we received from all stakeholders. One challenge we encountered was the project's collaborative nature heavily involving our client, a marketing agency, and ourselves. It tested our ability to efficiently communicate between various stakeholders and manage our clients’ expectation.

Link to the website.