Our research identifies two main user groups: new investors with little voting experience and experienced investors. Users desire impactful votes but lack knowledge and information, making them hesitant. Sharesies' mobile platform is preferred for its user-friendly interface. Our action plan involves creating educational resources, improving transparency, enhancing the user experience, and gathering feedback for ongoing improvement. To determine the best method for users to locate the voting page, we conducted A/B testing on two concepts. Using the data collected, we decided on the superior solution. Additionally, we utilized Google Analytics to track user behavior and identify areas for improvement.

We found that new investors often don't vote due to lack of knowledge. To address this, we introduced an educational modal and simplified the voting process. Despite lacking an NZ data partner, we manually collect and publish voting forms, with easy access for investors to review results.